Visual identity is a collection of visual elements that refers to any visible components such as logo, brand colors, brand pattern, imagery, typography, that help customers identify a brand and leave a good impression in their minds, It’s a way to help your target audience tell the story of who you are and what you value in a way that holds their interest and makes them care. We design and develop strong visual solutions that will make you stand out.
The Process
Discovery
We kick off the project by asking you to fill out a short questionnaire to better understand about your brand.
Exploration and Research
We’ll research to find out what will visually attract your customer & successfully differentiate you from the competition.
Concept Development
In this phase you will be presented with some visual directions your brand can go in, including logo design and colour scheme.
Refinement
You’ll be asked to review and provide feedback to your chosen concept. Included some requiring revisions.
Concept Development
In this phase you will be presented with some visual directions your brand can go in, including logo design and colour scheme.
Implementation
If you requested any brand add ons, like letterheads, business cards, envelopes, presentation folders, this is where we’ll proceed to apply your final brand identity to your brand collaterals.
Brand Style Guide + Master File
You will receive a brand style guide and master folder with all the logo files, fonts & design elements. This will serve as a guide to make sure all future marketing materials are cohesive with your new brand identity.
What you get
- Logo
- Color Palette
- Brand Typography
- Custom Patterns
- Main Items of Business Stationary
- Brand Style Guide PDF
- Final File Delivery
- Presentation of final work and delineation of laws and regulations
If you’re looking for stunning and unique illustrations, Grama offers custom designs for any genre, created by professional illustrators. Elevate your promotional needs with Grama! These distinctive illustrations can be used for book covers, posters, packaging, websites, and much more.
1.Covers: “Don’t judge a book by its cover,” goes the famous proverb. However, we say, “Judge the book on its visual design of a cover!” Scientific studies have demonstrated that people make choices based on appearance and design. Additionally, the eye is drawn to natural colors and balanced shapes. Ultimately, your book’s cover is its face, so don’t underestimate its importance!
2.Advertising: Effective advertising relies on attention-grabbing elements. Colorful, engaging images combined with creative design ideas are bound to capture customers’ attention and lead to more transactions.
3.Packaging: Visual communication is key. The human brain processes visuals more efficiently than text, so with well-crafted illustrations, you can convey your message more effectively and swiftly. We specialize in creating creative and captivating illustrations for your products, helping them stand out in the market and resonate with consumers.
When you’re picking out a bottle of wine, a chocolate treat or a Pack of candles, we all know you’re focused on the package just as much as the product. Packaging is one of the most important parts of the decision to purchase. Creating the right balance of visual and structural packaging designs will attract shoppers. We’ve been thinking beyond the box By focusing on creating a unique, memorable, and attractive design through storytelling, we help our clients’ brands create a sense of trust, credibility, and loyalty with their shoppers. Additionally, our packaging design helps differentiate your brand and product from its competitors, making it stand out on store shelves and online.
The Process
Discovery
Design brief analysis,market research, competitors cognition.
Creation
Ideate & innovation, Brainstorming, Design concepts, structurel design, finished dieline.
Design Refinement
Design & development, Finished dielines, final working prototypes.
Implementation
Project management, Alterations are done, Guidelines and regulations checked.
Production
colors and imagery reviewed, preparing to print.
